How much is a beverage package on Cunard Line cruise?

How much is a beverage package on Cunard Line cruise?

The answer depends on the type of package you choose, the length of your voyage, and whether you purchase the package before sailing or onboard.

As of 2026, Cunard beverage packages generally range from approximately US$18 per person per day for basic alcohol-free options to US$90 per person per day for premium beverage packages. Some bundled Signature Packages that include Wi-Fi and dining credits can cost between US$75 and US$90 per day.

Unlike some mainstream cruise lines that promote unlimited alcoholic beverages, Cunard takes a more premium approach. The cruise line emphasizes quality wines, cocktails, specialty coffees, and curated beverage experiences rather than unlimited drinking.

This guide explains:

• Current Cunard beverage package prices
• What each package includes
• Who benefits most from purchasing one
• Real-world value calculations
• Tips for saving money onboard
• Frequently asked questions

Understanding Cunard Beverage Packages

Cunard offers several beverage options designed for different travel styles.

The main categories include:

1. Alcohol-Free Collection
2. Premium Alcohol-Free Collection
3. Beverage Collection
4. Premium Beverage Collection
5. Signature Packages

Prices vary according to voyage length.

Passengers who purchase packages before departure often receive lower prices than guests buying onboard.

According to Cunard's published pricing structure, voyage length can significantly reduce the per-day cost on longer itineraries. Longer cruises typically receive better pricing.

Cunard Beverage Package Prices in 2026

Package	1–6 Nights	7–14 Nights	15–74 Nights	75+ Nights
Alcohol-Free Collection	$18	$18	$18	$18
Premium Alcohol-Free Collection	$45	$40.50	$36	$31.50
Beverage Collection	$94.50	$76.50	$63	$49.50
Premium Beverage Collection	$108	$90	$76.50	$63

 

Prices shown are pre-cruise rates.

Onboard prices are generally about 10% higher.

What Is Included in Each Package?

Alcohol-Free Collection

This is Cunard's entry-level package.

It includes:

• Fountain soft drinks
• Selected juices
• Cordials
• Some non-alcoholic beverages

This package appeals primarily to families and guests who consume several sodas daily.

Premium Alcohol-Free Collection

This package offers:

• Specialty coffees
• Fresh juices
• Smoothies
• Milkshakes
• Bottled water
• Alcohol-free cocktails
• Specialty teas

Many passengers who avoid alcohol choose this package because specialty drinks onboard can quickly add up.

Beverage Collection

The Beverage Collection is Cunard's standard alcoholic package.

Included:

• Beer
• Wine by the glass
• Cocktails
• Spirits
• Soft drinks
• Specialty coffees
• Fresh juices
• Non-alcoholic beverages

Drinks are covered up to US$13.50 each.

Guests ordering more expensive beverages simply pay the price difference. This represents a significant improvement over previous Cunard policies.

Premium Beverage Collection

The premium option includes beverages valued up to US$20 each.

Benefits include:

• Champagne
• Premium wines
• Craft cocktails
• Higher-end spirits
• Premium specialty drinks

The package also provides:

• 25% discounts on selected bottled wines
• Discounts on wine tastings
• Savings on beverage masterclasses

This package targets luxury travelers who enjoy premium drinks throughout the voyage.

Signature Packages

Beginning in 2026, Cunard introduced Signature Packages.

These bundles combine:

• Beverage package
• Wi-Fi
• Dining credits

Signature Package

Approximately:

• US$75 per person per day

Includes:

• Beverage Collection
• Essential Wi-Fi
• Dining credits

Premium Signature Package

Approximately:

• US$90 per person per day

Includes:

• Premium Beverage Collection
• Premium Wi-Fi
• Larger dining credits

These packages may provide considerable savings compared with purchasing services separately.

Average Drink Prices on Cunard

Understanding individual drink costs helps determine whether a package is worthwhile.

Beverage	Typical Price
Beer	$6.50–$7
Wine by glass	$9.50–$15.50
Cocktails	$12–$17.50
Champagne	$18–$23
Premium spirits	$10.50–$19.50
Specialty coffee	$4–$6

 

Additionally, Cunard adds a service charge to beverage purchases.

Packages generally include these charges, increasing their overall value.

Is the Cunard Beverage Package Worth It?

The answer depends entirely on drinking habits.

Example 1: Moderate Drinker

Daily consumption:

• Two cocktails: $30
• One glass of wine: $14
• Two specialty coffees: $10

Daily total:

Approximately $54

In this case, a $76.50 beverage package may not provide savings.

2: Heavy Beverage User

Daily consumption:

• Four cocktails
• Two glasses of wine
• Two coffees
• Bottled water
• Soft drinks

Estimated cost:

$90–$110 daily

Here, the beverage package can generate meaningful savings.

Who Should Buy a Beverage Package?

Ideal Candidates

• Frequent cocktail drinkers

• Wine enthusiasts
• Guests enjoying specialty coffees daily
• Travelers preferring predictable vacation costs
• Premium spirits consumers

Guests Who May Skip It

• Light drinkers
• Port-intensive itinerary passengers
• Guests bringing permitted beverages onboard
• Travelers drinking mostly complimentary beverages

Community discussions among recent Cunard passengers suggest many moderate drinkers save money by paying individually.

Complimentary Drinks Included in Your Fare

Even without a package, several beverages are available.

These often include:

• Tea
• Coffee at breakfast
• Water with meals
• In-room tea and coffee
• Breakfast juices

Guests who consume only these beverages may find no need for a package.

Step-by-Step: How to Buy a Cunard Beverage Package

 1: Log into My Cunard

Access your cruise reservation.

 2: Review Available Packages

Package options vary by voyage.

3: Compare Your Drinking Habits

Estimate your likely consumption.

 4: Purchase Before Sailing

Advance purchases often offer savings.

Step 5: Verify Inclusions

Confirm beverage limits and eligible drinks.

Money-Saving Tips

Buy Before Departure

Pre-cruise discounts can save around 10%.

Consider Longer Voyages

Longer cruises offer lower daily package rates.

Use Onboard Credit Strategically

Some travelers use onboard credit for individual drinks.

Share Wine Bottles

Discounts on bottled wine can reduce costs.

Take Advantage of Complimentary Drinks

Tea, coffee, and breakfast beverages are already included.

Health Considerations for Alcohol Consumption

Public health agencies recommend moderation.

According to the World Health Organization, excessive alcohol consumption increases risks for several health conditions. Travelers should consider hydration, nutrition, and responsible drinking practices during cruises.

Research published through public health organizations also emphasizes balancing alcohol intake with water consumption and adequate sleep during travel.

Moderate drinking practices can improve overall vacation enjoyment and wellness.

Comparison: Cunard vs Other Cruise Lines

Cruise Line	Standard Alcohol Package
Cunard	$76–$95
Princess	$60–$80
Holland America	$60–$70
Celebrity	$80–$100
Norwegian	Often bundled

 

Cunard's pricing sits toward the premium end of the market.

However, its beverage offerings also emphasize higher-end wines, spirits, and specialty cocktails.

Common Mistakes to Avoid

• Buying a package without calculating usage.
• Ignoring included beverages.
• Waiting until embarkation to purchase.
• Assuming every drink is covered.
• Forgetting voyage length affects pricing.

Frequently Asked Questions

1. How much is the Cunard beverage package per day?

Prices range from approximately $18 to $108 per person per day depending on the package and voyage length.

2. Does Cunard offer unlimited alcohol?

Packages provide broad access to beverages, but terms and conditions apply.

3. Can I buy the package onboard?

Yes, but onboard prices are usually higher.

4. Are gratuities included?

Included drinks generally include the applicable service charges.

5. Can one person in a cabin buy a package?

Adult guests sharing a cabin may need to follow package purchase rules depending on the package type.

6. Does the package cover premium cocktails?

Premium Beverage Collection covers drinks up to $20.

7. Are specialty coffees included?

They are included in premium alcohol-free and alcoholic packages.

8. Is bottled water included?

Many premium packages include bottled water.

9. Can I pay the difference for expensive drinks?

Current Cunard packages generally allow guests to pay the difference above the package limit.

10. Are beverage packages refundable?

Policies vary by booking terms and cancellation timing.

Final Verdict

Cunard beverage packages are among the more premium offerings in the cruise industry.

For light drinkers, purchasing drinks individually may be the most economical approach.

For guests enjoying cocktails, wines, specialty coffees, bottled water, and premium beverages throughout the day, packages can deliver substantial value while simplifying onboard spending.

The average Cunard guest should carefully estimate daily beverage consumption before deciding.

For many travelers, the right package transforms the cruise experience by eliminating surprise charges and allowing guests to fully enjoy Cunard's renowned bars, lounges, and dining venues.